Mackenzie Smith

The Thistleblower


Welcome to our latest newsletter,

The message and advice we have been conveying to our clients of late is the need to strike the right balance between an asking price designed to achieve the best price possible but at the same time pricing correctly so that buyers aren’t deterred from viewing in the first instance.

Having successfully secured a number of sales for clients by also taking a fresh look at the prices we are quoting, combined with listening carefully to buyers and getting accurate feedback we have been able to provide the right advice so that our clients are benefitting sooner rather than later.

I believe we are operating in a healthy market but one that has settled down. 

There are still plenty of buyers but they need and want to know they are paying the right price. 
Indeed in our experience buyers will always stretch to pay the maximum price for the right property if it’s at the right price. It’s not an exact science but as a rule we reckon that the correct asking price should be within two or three percentage points of the real value. 

Clients are often concerned that if they don’t add a large premium to what they want they will potentially end up with a lower offer. We find that the reverse is actually the case. If the price is correct you attract more buyers and more importantly create more competition and as such we can often end up in a situation where we secure a higher price than the one we were actually quoting.

Based on activity levels over the last month or so I’d say the rest of July and August could be very busy and whilst there will be fewer people about, those that are will be serious about buying so maybe it’s not that bad a time to think about securing a sale ahead of the September and October market.

Ed Mackenzie Smith, Managing Director



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